| Attribute | Description | Physical Name | Domain | Data Type | Foreign Key Table |
| HouseholdID (PK) | Token identifier for a Household. | ID_HSHLD | Identity | integer | |
| PartyID | A unique, system assigned identity for a Party. | ID_PRTY | Identity | int | |
| HouseholdName | A name assigned by the retailer to a Household for reporting purposes. Typically a household name applied to a collection of Person entities will assume the last name, first name of the PrincipalSubParty. This is not a requirement so retailers may adopt their own convention for assigning names to Household party types. | NM_HSHLD | DescriptionShort | varchar(255) | |
| PartyAffiliationTypeCode | A unique retailer assigned 2 leter code denoting the type of affiliation between two Partys. | CD_TYP_PRTY_AFLN | Code2 | char(2) | |
| StatusCode | Current status of the affiliation between two parties. Values include: ACTIVE INACTIVE Retailers may add other values if required, | SC_AFLN | Code2Status | char(2) | |
| EffectiveDateTime | The date and time the affiliation between two parties was inforce | DT_AFLN_EF | EffectiveDateTime | datetime | |
| ExpirationDateTime | The date and time the affiliation between two parties was no longer in force. | DT_AFLN_EP | ExpirationDateTime | datetime | |
| InvolvementTypeCode | Identifies and names a category of involvement. Examples: CREATORS - create content and originate ideas for the community CRITICS - review and comment on others' work COLLECTORS - Use material from others, add tag lines, comments JOINERS - Maintain profiles, visit SPECTATORS - Read material, read reviews, etc. INACTIVES - Joined community but not active This typically applies to PartyAffiliations between Person and Community. | CD_INVLVMNT_TYP | Code | varchar(20) | |
| PrincipleSubPartyFlag | Boolean indicator that tells if the SubPartyID in this affiliation is a principle sub party or not. A principle subparty applies to affiliations like households and serves to identify the name and address of the "lead" member for contact purposes. A given household (or any non person group, community or houshold party type) may have one and only one designated PrincipleSubParty. Note that this rule has to be enforced in stored procedures or application code. It is not built into the data model. | FL_PRCNPL_SUB_PRTY | Flag | int | |
| PersonPartyID | A unique, system assigned identity for a Party. | ID_PRTY_PRS | Identity | int | |
| Salutation | Extra words that don't form part of the person's name but are normally printed before the FirstName as a courtesy title. For instance, Mr. Ms., Miss, Dr., Prof. etc. This represents the primary salutation for this Person. | NM_PRS_SLN | Name | varchar(40) | |
| FirstName | A person's first name. In western cultures, this is the given name, in other cultures it may be the family name. This represents a person's most current first name. | FN_PRS | Name | varchar(40) | |
| MiddleNames | One or more middle names, that are printed between the person's first and last names. This represents a person's most current first name. | MD_PRS | Name | varchar(40) | |
| MailingName | A culturally sensitive version of the person's name that is used when contacting them Examples: Bill Jones, Stuey McGrigor Tryggvi Thordarson | NM_PRS_ML | Name | varchar(40) | |